Price Freeze on the price of Alcohol!

The VFI and the LVA have announced a price-freeze in Pubsale prices for 2009 effective immediately. Will it work? Who knows?But its something I guess.The paper of record reports:

Title: Publicans announce year-long price freeze on drink

Author: Jason Michael

Date: 1st December 2008

Groups representing over 5,500 publicans today announced a year-long price freeze on drinks with immediate effect.

The Licensed Vintners’ Association (LVA), which represents publicans in Dublin, and the Vintners’ Federation of Ireland (VFI), representing publicans in the rest of the State, made the announcement on behalf more than 5,500 publicans.

The two organisations said the move was being made due to the deteriorating economic situation and the growing pressure on consumer spending.

“In financial terms, 2009 is going to be a difficult and challenging year for everyone and we recognise that people are going to be under real pressure to tighten their belts,” they said in a joint statement. “This commitment reflects our members concerns that the pub trade should do its bit in terms of keeping costs down and providing value for money.”

Cont’d: Irish Times Website.